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Google Ads

Google Ads management

Google Ads is Google's advertising system: paid ads above and beside search results and on Google's other services. AI SEO Vancouver sets up and runs these campaigns for local businesses, for a flat monthly fee.

Part of paid ads Google Search Flat monthly fee
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$900 CAD a month plus ad spend

How it works

How Google Ads decides what shows

Google Ads runs an auction on each search. Google's help pages say it finds the ads whose keywords match, drops any that aren't eligible, and ranks the rest by Ad Rank, which combines the bid with ad quality, the search context and other factors.

That is why a tidy account matters as much as budget. Google's guidance is that a relevant ad and keyword can beat a higher bid and still pay less for the click. It also says results move from one auction to the next, so some change in position is normal.

Google lets you choose which actions count as valuable, such as a purchase, a sign-up or a phone call, and calls each one a conversion. Without conversion tracking an account can only be judged on clicks, so we set tracking up before we change anything else.

Source: Google Ads Help, "Ad auction", "About Ad Rank", "About conversion measurement" and "About average daily budgets". Pages carry no date, read 2026-10-27. Read the Ads help.

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Every month

What Google Ads management includes

AI SEO Vancouver's Google Ads management covers these jobs every month, in your own account.

  • 01

    Tracking and audit

    Conversion tracking for calls, forms or sales, and an audit of the account's settings, structure and wasted spend.

  • 02

    Keywords and exclusions

    The keywords that match what you sell and where, the match type for each, and a growing list of searches to exclude.

  • 03

    Ads and landing pages

    Ad copy tested in pairs, plus written suggestions for the page each ad sends people to. We don't rebuild pages under this fee.

  • 04

    Pacing and report

    Daily spend watched against the month, bids adjusted, and one plain monthly report by your own conversion count.

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Message

Ask about Google Ads

Tell us what you sell, where, and what you spend now if you already advertise. A person reads every message and replies by email.

  • This field is for validation purposes and should be left unchanged.
  • Not sure? Choose "Not sure" and we will suggest the one that fits.

Last reviewed 27 October 2026

What happens next

  • If you have an account, we look at it before the call.
  • On the call we say whether your budget fits what you want.
  • Setup starts with tracking, then campaign changes.

Still unsure? Send us your question and a person will answer it plainly, by email.

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Questions about Google Ads

We suggest at least $2,000 CAD a month in ad spend so there are enough clicks to learn from. Google treats your daily budget as an average: for most campaigns a day's spend is capped at two times it, and the month at 30.4 times the daily figure.

Ads can show the day they go live. Judging whether they pay takes longer, because each change needs enough clicks and conversions to read. Google notes its automated bidding needs a learning period of about one to two weeks.

Yes. Setup starts with an audit of what's there, and we keep the account's history. If it needs rebuilding, we'll explain why before changing anything.

No. Google's Ads help says money spent on paid search doesn't affect organic ranking. For organic visibility, look at the SEO service.