Paid advertising
Paid advertising
Paid advertising puts a business in front of people on Google or Meta's apps for as long as the budget runs. AI SEO Vancouver sets up and runs both kinds for local businesses, for a flat monthly fee.
Ad spend is paid to the platform
Definition
What paid advertising is
Paid advertising, often called PPC or pay-per-click, means bidding for ad space shown to people who search for, or match, what you sell. Every click or view costs money, and the ads stop the day the budget does.
Google runs an auction for each search. Its help pages say an ad's position depends on Ad Rank, which combines the bid with ad quality and other factors, and that even if your competition bids higher than you, you can still win a higher position
with relevant keywords and ads. Meta's apps run a similar auction that weighs the bid, the chance a person responds and ad quality. Both let a business in Surrey, Langley or Abbotsford aim its ads at its own service area instead of paying for clicks from everywhere.
Source: Google Ads Help, "Ad auction" and "About Ad Rank" (pages carry no date); Meta Business Help Centre, "About ad auctions" (page carries no date). All read 2026-10-09.
Every month
What ad management includes
AI SEO Vancouver's ad management fee covers the same five jobs on each platform you choose.
- 01
Audit and tracking
We check the account, then set up conversion tracking so a lead or sale is counted before any money is spent on growth.
Campaign structure
Campaigns built around what you sell and where you sell it, with the keywords or audiences that fit and the ones to exclude.
Ads and testing
Ad copy, and on Meta an agreed set of static images, tested against each other so the weaker ones are switched off.
- 04
Budget pacing
We watch daily spend against your monthly budget and adjust bids so the money lasts the month.
- 05
A plain monthly report
The money spent, the leads or sales it brought by your own conversion count, and what we changed. Kept apart from any SEO reporting.
The boundary
What ads don't buy
Paid advertising at AI SEO Vancouver is planned and reported as its own channel, because ads and organic search don't mix the way people often assume.
No organic lift
Google's Ads help says investment in paid search "has no impact on your organic search ranking." Ads sit beside the unpaid results; they don't move them.
No AI visibility
Google says its AI features in Search draw on its core ranking systems and Search index. An ad campaign doesn't change which pages those features choose.
Stops when spend stops
SEO work keeps paying off after the month it was done in. Ads deliver visits only while they run, which is why many businesses use both.
Source: Google Ads Help, "About measuring paid and organic search results" (page carries no date); Google Search Central, "Google's Guide to Optimizing for Generative AI Features on Google Search", last updated 2026-07-10. Both read 2026-10-09.
Price
How much Google Ads cost
A Google Ads bill has two parts: the budget Google charges for clicks, and the management fee for whoever runs the account. AI SEO Vancouver's fee is flat and published.
- Ad spend
- Set by you. For most campaigns Google caps a day's spend at two times your average daily budget and a month's spend at 30.4 times it.
- Management, one platform
- $900 CAD a month + applicable taxes plus a $750 setup + applicable taxes for Google Ads or Meta Ads.
- Management, both
- $1,500 a month + applicable taxes plus a $1,000 setup + applicable taxes, with one combined report.
- Term
- Three months first, then month to month. Either side can stop with 30 days' notice by email.
- Billing
- Invoiced by email: the setup fee when work starts, then the management fee monthly in advance. Each invoice is due within 14 days. Prices exclude applicable taxes (GST, and PST where it applies). Ad spend is never on our invoice.
We suggest at least $2,000 a month in ad spend per platform, or $3,000 across both, so there are enough clicks to learn from. Smaller budgets can work with a narrower plan; we'll say on the call if yours is too small to be worth our fee.
What do others charge to manage ads? Six agencies serving Vancouver that publish a fee charge between $399 and $3,000 CAD a month, with a middle figure near $1,350. Some add a setup fee or a share of ad spend. We charge neither a percentage nor a markup.
Source: Google Ads Help, "Choose your bid and budget" and "About average daily budgets" (pages carry no date), read 2026-10-27. Market fees: AI SEO Vancouver review of prices published on six websites of agencies serving Vancouver, read 2026-10-09; agencies are not named.
Related services
How ads sit beside search
Paid advertising is a separate channel from the three search services, and works best when each is measured on its own terms.
SEO
SEO builds visits that don't stop with a budget. Google's Ads reports can show paid and organic results side by side once Search Console is linked.
Read about SEOLocal SEO
For a business serving one area, local SEO and Google Ads together cover both the Maps results and the ads above them. They are priced separately, so you can start with either.
Read about local SEOAnswer engine optimization
What AI tools say about you comes from organic sources. If that is your goal, AEO is the service to look at, not ads.
Read about AEOLimits
What paid ads can't promise
Auction prices, competitors and platform changes move every day, so AI SEO Vancouver doesn't promise a return on ad spend, and nobody honestly can.
- A set return on ad spend (ROAS), cost per lead or number of leads.
- A fixed ad position on Google or a fixed reach on Meta.
- Any effect on organic rankings or AI answers.
What we commit to is tracking you can check, a flat fee with no markup on spend, and a monthly report in plain words.
Message
Ask about paid ads
Tell us what you sell, where, and roughly what you spend on ads now. A person reads every message and replies by email.
What happens next
- We look at your current account, if you have one.
- On a short call we say whether your budget is enough for the result you want.
- If it is, setup begins with tracking before any campaign changes.
Still unsure? Send us your question and a person will answer it plainly, by email.
Send a questionQuestions about paid ads
Two things: the ad spend you set and pay Google, and a management fee. AI SEO Vancouver charges $900 CAD a month + applicable taxes plus a $750 setup + applicable taxes to manage Google Ads, and suggests at least $2,000 a month in spend. Fees published by agencies serving Vancouver run from $399 to $3,000 a month.
Yours. The account is set up in your business's name and your card pays the platform directly. We work in it with the access you give us, and you keep the account, tracking and history if we stop working together.
No. The fee is flat, so a bigger ad budget earns us nothing extra and we have no reason to push one.
No. Google's Ads help says money spent on paid search doesn't affect organic ranking. If organic visibility is the goal, SEO is the service to look at.